ELDER
General Store
Upland, CA
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Founder
Creative Director
Art Director
Elder is an emerging brand. Born from a vision of elegance shaped by street influence and refinement, Elder is at the start of its journey.
What begins here as a design project will grow into both a physical store and an e-commerce platform. Elder speaks with confidence and restraint, refined yet grounded, timeless yet rooted in the now. More than retail, it’s a lifestyle brand built on culture, community, and creative expression.
Case Studies
Hospitality
Retail · Wellness