Elder

General Store

Upland, CA

Founder
Creative Director
Art Director

Founded 2023

Elder is an emerging brand I’m building alongside the Omo brand. Born from a vision of elegance shaped by street influence and refinement, Elder is at the start of its journey.

What begins here as a design project will grow into both a physical store and an e-commerce platform. Elder speaks with confidence and restraint, refined yet grounded, timeless yet rooted in the now. More than retail, it’s a lifestyle brand built on culture, community, and creative expression.

ELDER — Brand Identity