Fiky Fiky x Omo Wine Collab

This collaboration with Fiky Fiky Wines was approached as more than a wine release, it was an opportunity to tell a story. As Creative Director, my focus was on shaping how the collaboration lived across every touchpoint, from visual identity to experiential rollout.

I developed the look and feel of the project, guiding design decisions that connected Fiky Fiky’s playful, expressive spirit with Omo’s considered, design-forward sensibility. This included custom artwork, branded collateral, and photography that captured both the energy of the wine and the cultural context around it.

Beyond visuals, I crafted the narrative framework, positioning the collab as a natural extension of Omo’s ethos of connection while amplifying Fiky Fiky’s unique voice. The campaign stretched across digital channels, in-space activations, and storytelling moments designed to make the release feel immersive, collectible, and memorable.

The collaboration culminated in a launch party held at Omo, where the wine was introduced in the same space it was designed to live.

Through this creative direction, the collaboration became more than a product, it became an experience that reinforced brand identity, sparked curiosity, and celebrated the shared vision behind the wine.