Fiky Fiky x Omo Wine Collab

This collaboration with Fiky Fiky Wines was approached as more than a wine release, it was an opportunity to tell a story. As Creative Director, my focus was on shaping how the collaboration lived across every touchpoint, from visual identity to experiential rollout.

I developed the look and feel of the project, guiding design decisions that connected Fiky Fiky’s playful, expressive spirit with Omo’s considered, design-forward sensibility. This included custom artwork, branded collateral, and photography that captured both the energy of the wine and the cultural context around it.

Beyond visuals, I crafted the narrative framework, positioning the collab as a natural extension of Omo’s ethos of connection while amplifying Fiky Fiky’s unique voice. The campaign stretched across digital channels, in-space activations, and storytelling moments designed to make the release feel immersive, collectible, and memorable.

The collaboration culminated in a launch party held at Omo, where the wine was introduced in the same space it was designed to live—a celebration that blended natural wine, community, and creative expression.

Through this creative direction, the collaboration became more than a product, it became an experience that reinforced brand identity, sparked curiosity, and celebrated the shared vision behind the wine.