SASHI Farms

The SASHI Farms General Store was developed as a lifestyle driven sub brand located at SASHI Winery, designed to extend the winery experience beyond wine and into everyday life. The objective was to create a retail concept that felt authentic to the property, rooted in agriculture, utility, and place, while functioning as a distinct brand with its own visual language and retail presence.

Creative direction focused on a rustic Western approach balanced with modern restraint. The identity system was designed to feel timeless and functional, allowing it to translate across custom designed merchandise, branded goods, and in store applications without feeling seasonal or trend driven.

To support scalability, the brand system extended into a fully designed ecommerce website, ensuring consistency across physical and digital touchpoints. The online experience reflects the general store environment while operating as a standalone retail platform, allowing the SASHI Farms brand to reach audiences beyond the winery. The result is a cohesive sub brand that strengthens the overall SASHI ecosystem and positions the General Store as both a destination and a lifestyle extension of the winery.