Omo Mercado
A Neighborhood Natural Wine Bar + Market
Upland, CA
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Creative Direction
Photographer
Lead Creative
Interior Design
Product Curation
Business Owner
Since 2022
As an owner of Omo, I’ve been deeply involved in shaping its essence—from curating its inviting interior design to crafting the creative vision that brings the space to life. As the Creative Director and ongoing lead creative, I continue to guide every detail, ensuring that Omo remains a place where natural wine, connection, and design come together seamlessly.
My creative contributions span across merch, branding collateral, social content, and custom photography, along with art direction, campaign development, storytelling, visual identity, brand partnerships, and experiential design. From building out in-space activations and signage to directing digital presence and creative strategy, I oversee the holistic expression of the brand, so every touchpoint feels considered, consistent, and true to Omo.
Apparel & Goods
Every piece of apparel and every good we release is designed with the same care and detail that shape the bar itself. Our apparel and lifestyle goods carry the spirit of Omo beyond the glass, rooted in natural textures, effortless design, and a sense of community.
From limited edition Omo t-shirts and hats to everyday goods meant to stay close, each piece is more than merch. They are expressions of connection and creativity, designed to bring Omo into your daily living.
Fiky Fiky x Omo
Collab Wine Label
I collaborated with Fiky Fiky Wine to create a limited-edition bottle that blended their natural wine with Omo’s design language. From shaping the concept to leading the final packaging design, this project reflects my approach to storytelling through brand identity and visual detail.
