Lucca Mart x Omo

Lucca Mart & Omo Host Sk8 Nite Collab

Upland, CA

Creative Director
Art Director

2025

We brought the 2000s skate scene to life, designing a space where sound, style, and skate culture intersected. Every element was intentional: collab merch by Lucca Mart x Omo offered a tangible connection to the theme, pizza from Lucky Nick’s Pizza kept the energy flowing, and guests moved through the night sipping wine, smashing beers, and talking shop.

The evening culminated with a screening of Foundation Skateboards’ That’s Life (2004) , anchoring the experience in nostalgia while fostering a sense of community. This event demonstrates how deliberate curation of culture, collaboration, and atmosphere can create a fully immersive experience that resonates with an audience.

Collab Merch for the Event

Led design, material selection, and creative direction for the Sk8 Nite merchandise collaboration.

The Impact

Sk8 Nite made a real mark at Omo.

It blurred the line between skate culture, natural wine, and nightlife, turning the bar into a place where movement, music, and community meet. The night brought in a younger, energetic crowd while still holding onto Omo’s relaxed, refined tone. It deepened guest connection, boosted foot traffic, and expanded Omo’s cultural reach beyond being a wine bar into something more—a hub for creative expression and shared moments.