Amma
Acupuncture & Wellness
Claremont, CA
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Creative Direction
Graphic Design
Brand Identity
2025
Dr. Nyla came to me for a brand exploration and the foundational development of AMMA · Acupuncture & Wellness. I led the creative direction and design process, shaping the brand identity from the ground up. The logo took form through a balance of refinement and intentional symbolism, drawing inspiration from the holistic principles of acupuncture and natural wellness. As the designer, I customized every element to reflect AMMA’s roots in Claremont, California, while ensuring the identity communicated both modern professionalism and an approachable warmth.
The result is a brand system that positions AMMA as a trusted wellness space, deeply connected to its community and its practice.
From exploration to refinement, the harmony was found.
“THE
PROCESS”
These early directions represent the many paths we explored. While they didn’t become the final mark, each one was essential in guiding the process and shaping the harmony that AMMA embodies today.
