Round Table Pizza

2022

Creative Direction
Director of Cinematography
Lead Designer

Led creative direction as Art Director, Director of Cinematography, and Lead Designer, collaborating closely with the client to craft compelling visual narratives rooted in their brand pillars and storytelling objectives. Successfully delivered cohesive campaigns across all media platforms, including social channels, while also contributing to the development of the Round Table Pizza Royal Rewards program, enhancing customer engagement and loyalty.

Directed 6+ National Commercials for Round Table Pizza

“From Ideation
to Execution”

I helped drive the creative for Round Table Pizza’s national commercial campaigns, leading design and storyboarding from concept through execution. My work spanned broadcast assets, digital communications, and in-store collateral, unifying the brand across all channels.

Loyalty Program Development

In addition to campaign work, I helped develop and evolve Round Table Pizza’s loyalty program into a refreshed identity for Royal Rewards®. We designed the logo and defined all design elements associated with this part of the brand. That identity was then carried into social campaigns, email design, in-store collateral, OOH signage, and delivery materials including pizza boxes.

  • All Meat Marvel Pizza

The Impact.

A flexible, cohesive set of marketing materials capable of telling multiple brand stories, paired with a thoughtfully designed loyalty program and a full set of assets created to engage and onboard new members.