Creative Director — crafting visual stories built on strategy and meaning.
As a creative director with over a decade of shaping hospitality and lifestyle brands, I turn ideas into immersive experiences that feel intentional, lived-in, and built to resonate.
With a strategic mindset and a sharp eye for design, I lead projects that blend creativity with purpose, crafting every detail to resonate with audiences. Thriving in dynamic environments, I drive innovation while staying true to brand identity and storytelling. From visual design to marketing strategies and physical spaces, I create with intention, always pushing boundaries.
• My work connects the dots—unifying creativity, strategy, and execution to make a lasting impact.
50+ Brands
Creative/Art direction, brand evolution, campaign systems, and cross-functional creative for national and emerging brands.
10+ Commercial Productions
Directed talent, shaped wardrobe + set design, managed crews, and oversaw full commercial production from concept to delivery.
Holistic Brand Development
Visual systems, storytelling, and design thinking that create cohesion across every touchpoint.
Amma
Acupuncture & Wellness
Brand Identity
Ruby’s Shake Shop
Led creative direction and design for Ruby’s Shake Shop’s new brand identity
Round Table Pizza
Creative strategy fueling brand growth, 6+ Years.
Saint Christopher
x Omo x Pacsun
Led the visual and experiential direction.
SASHI Wines
International Wine Brand
Case Studies
Hospitality
Retail · Wellness
Additional Work For —
