I’m a creative director, a passionate designer, and a business owner, working at the intersection of design, hospitality, food, and music. I co-own Omo Mercado, a natural wine bar built around real connections, thoughtful spaces, and unhurried moments.

With over a decade of experience shaping hospitality and lifestyle brands, I lead through strategy-led creative direction and precise execution. I turn ideas into immersive, intentional experiences—whether through brand systems, campaigns, or physical spaces.

My work spans retail, product, content, and campaigns, aligning design and strategy to build cohesive brand ecosystems that drive growth, cultural relevance, and enduring value.

Outside of work, this way of thinking continues. It lives in the records I collect, the rooms I’m drawn to, the way music reveals itself through a proper system, and how a space feels once people settle in. My world is shaped by food, sound, and culture.

I’m a vinyl collector with a long-standing appreciation for hi-fi listening bars, and I’m constantly inspired by spaces where people gather, connect, and feel something real.