Freddy’s Steakburgers
Art Direction
Creative Direction
Lead Designer
2022
I helped art direct the overall look and feel of Freddy’s Steakburgers’ broadcast and digital video campaigns, keeping every piece of content true to the brand’s warm, classic, and family-centered identity.
The client regularly requested a mix of evergreen brand videos and quarterly promotional campaigns, each designed for 15 and 30 second spots across multiple media platforms.
I worked closely with our in-house copywriting team and storyboard illustrator to shape each concept’s storyboard from script to screen, setting the visual direction before production. Once approved, I collaborated with our video production and editing team to bring each campaign to life while maintaining strong brand consistency across regional and national releases.
These efforts helped deliver engaging, polished video assets that balanced storytelling, appetite appeal, and promotional clarity, reinforcing Freddy’s recognizable brand tone and driving performance across digital and traditional channels.
Multi-Platform Art Direction
In addition to video, I helped produce Freddy’s quarterly campaign creative across all brand touchpoints. This included media ads, print collateral, drive-thru signage, in-store displays, and out-of-home marketing.
I collaborated with copywriters, designers, and production teams to ensure that every asset reflected the brand’s classic, family-centered identity while maintaining a cohesive visual language across all channels. These campaigns supported both brand storytelling and promotional objectives, reinforcing Freddy’s presence in digital, physical, and local marketing environments.
The Impact
Provided Freddy's Steakhouse with a cohesive library of commercial assets for digital media buying and social content, enabling their internal team to use them as needed. Additionally, helped seamlessly unify their brand identity across both print and digital channels.