Saint Christopher x Omo x PacSun
Launch Event & Hispanic Heritage Month Activation at Omo
Upland, CA
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Creative Director
Art Director
2025
When Saint Christopher joined the PacSun roster, their team partnered with Omo — a natural wine bar in Upland, CA. to host a launch event that celebrated the brand’s new season alongside Hispanic Heritage Month.
As Art Director, I led the creative and visual direction, crafting an experience that felt both true to Saint Christopher’s coastal identity and rooted in Omo’s culture of connection. The objective was to build an activation that moved beyond product, creating a space where fashion, community, and cultural storytelling met seamlessly.
Creative Direction & Art Direction
Defined the visual language and spatial narrative that unified both brands. Directed how color, form, and material worked together to tell a cohesive story throughout the environment.
Exterior & Interior Takeover
Designed and oversaw the full interior transformation of Omo. From lighting to layout, every element was curated to evoke Saint Christopher’s relaxed energy while preserving Omo’s warmth and character.
Enviromental Visuals
Created exterior visuals that announced the collaboration with intention, drawing guests in and setting the tone before they entered the space.
Social & Email Collateral
Directed and designed digital assets that extended the activation’s creative identity across social media and email, keeping tone and design consistent across both Saint Christopher and Omo platforms.
The Impact
The event drew 250–300 guests throughout the night, creating a packed and energetic environment that reflected the collaborative spirit of all three brands. With fashion, music, and natural wine interwoven, the evening became a living expression of community and cultural pride—setting a new benchmark for how lifestyle brands can integrate meaningfully within cultural spaces.