Waylan Wine Co.

For Waylan Wine Co. out of Los Olivos, I explored concepts for potential print collateral that could enhance the guest experience. Through this process, I noticed a friction point in the tasting flow, where guests didn’t have an easy or engaging way to move through each pour on their own.

The result was a set of tasting tags designed to rest on each glass, giving guests the ability to self-taste while connecting more deeply with the story and character of each wine. Visually, the cards drew inspiration from the artist’s interpretation of the terroir, borrowing its textures and tones to create a sense of place that tied each pour back to the land. This thoughtful touch added clarity to the experience and reflected Waylan’s approachable, intentional spirit.